Campaign Manager will show you your estimated reach as well as a suggested range when you are building your audience, but it will also notify you if your audience becomes too narrow.įinally, you are limited to 100 selections for demographic based targeting options. As with any digital marketing campaign, a limited scale will hurt your campaign performance and limit your reach. Lastly, you should always be careful to avoid hyper-targeting when using LinkedIn’s advertising targeting options. Running multiple different campaigns at once can also help you broaden your reach so it’s never a bad idea to test a couple campaigns at the same time while changing things such as titles or interests. Start by only changing a few different facets at a time and keep refining from there to discover the best way to reach your audience. By testing two similar campaigns, you can make note of which combinations are more successful in reaching your target. If you are unsure which mix of LinkedIn ad targeting options is best, you can also test different campaigns at the same time to see which is more successful. Audience templates can help you target your desired audience based on job titles, recent grads, and more, without having to go through and guess the perfect mix of targeting options. If you are still having trouble figuring out which combination of targeting facets works best, you can try starting off with one of LinkedIn’s audience templates. Once you have hashed out all the details you can begin to go through the targeting facets to begin trying to reach your desired audience. Our first recommendation is always to sit down and think about who it is that you want to reach. If you are new to digital advertising in general, these different ad targeting options can be overwhelming. Setting up targeting is done in your Campaign Manager portal and is done at the campaign level. Here’s how you can work with it’s targeting options. It is the second most popular platform for B2B marketing, and its ads boast conversion rates that are 3X higher than other ad networks, including Google Ads.Īll this means that LinkedIn ads can definitely be worthwhile. And with nearly 700 million active users, LinkedIn has become a major social media platform for corporate connections. Optimizing your LinkedIn marketing strategy with LinkedIn’s list of audience targeting options means you’ll be able to narrow down your budget to focus on potential clients that are more likely to convert or audiences that traditionally have a better success rate for your ads. LinkedIn can be a hugely important channel for businesses focusing on B2B outreach or that are looking to reach key decision makers within another organization. Learn how to target customers on LinkedIn using a variety of targeting factors that can help you narrow in on specific audiences more suited for your business. We’ve set up a list of these options and laid out some guidance on how to use them to help your campaign strategy get better results. What are LinkedIn’s ad targeting options for, and how do they work? LinkedIn’s Ad Targeting Options – How to Target Your Audience
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